What is an Influencer?
Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users that employ your brand hashtag who have the largest number of followers. Instagram Influencer Definition from Pixlee.
In other words, Influencers are social media users (just like you) who have gained an audience. Instagram Influencers and TikTok Influencers are often called content creators.
“A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms. “ Content Creator Definition from Content Engine.
These content creators/influencers sometimes specialize in photography, travel, beauty, fashion, food, fitness, lifestyle, or celebrities sharing their personal lives on Instagram. This is called their niche. My niche happens to be in the parenting influencer world. That means I create content around my family and children.
Instagram Influencers followings range from one thousand to millions. Content creators with 1000 to 200,000 followers are called micro-influencers. 200,000 and over are called macro influencers.
How do you find work as an influencer? How do you find blogging jobs and sponsorships?
Many influencers pitch brands they’d like to work with directly. Others join influencer agencies. The smartest bloggers and influencers I’ve met do a combination of both.
Influencer agencies are popping up everywhere to handle these sponsored opportunities for influencers, and it’s hard to keep up. But as of right this moment, this is the biggest list of influencer agencies for sponsored posts. 122 Influencer Agencies and counting.
It’s no secret that bloggers and influencers make money from our social media accounts, these are the agencies that you need to sign up with to find the best jobs. Some have elaborate dashboards full of fun influencer jobs, and others are more boutique and email you when they have something for you in mind.
As a mom blogger and parenting influencer, I’ve worked with so many of these companies personally. I still need to sign up for so many of these influencer agencies. Some of these influencer agencies work on a trade for product basis and others have budgets in the thousands.
This book by Brittany Hennessy has been invaluable to any influencer. Grab it and a highlighter.