What is an Influencer?

Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users that employ your brand hashtag who have the largest number of followers.  Instagram Influencer Definition from Pixlee.  

In other words,  Influencers are social media users (just like you) who have gained an audience.  Instagram Influencers and TikTok Influencers are often called content creators.  

“A Content Creator is someone who is actively creating and publishing original content to an audience on one or more media platforms. “   Content Creator Definition from Content Engine.  

These content creators/influencers sometimes specialize in photography, travel, beauty, fashion, food, fitness, lifestyle, or celebrities sharing their personal lives on Instagram.  This is called their niche. My niche happens to be in the parenting influencer world. That means I create content around my family and children.  

Instagram Influencers followings range from one thousand to millions. Content creators with 1000 to 200,000 followers are called micro-influencers.    200,000 and over are called macro influencers.  

How do you find work as an influencer?  How do you find blogging jobs and sponsorships?

Many influencers pitch brands they’d like to work with directly.  Others join influencer agencies.  The smartest bloggers and influencers I’ve met do a combination of both.

Influencer agencies are popping up everywhere to handle these sponsored opportunities for influencers, and it’s hard to keep up.  But as of right this moment, this is the biggest list of influencer agencies for sponsored posts. 122 Influencer Agencies and counting.  

It’s no secret that bloggers and influencers make money from our social media accounts, these are the agencies that you need to sign up with to find the best jobs.   Some have elaborate dashboards full of fun influencer jobs, and others are more boutique and email you when they have something for you in mind.  

As a mom blogger and parenting influencer, I’ve worked with so many of these companies personally.  I still need to sign up for so many of these influencer agencies. Some of these influencer agencies work on a trade for product basis and others have budgets in the thousands.   

This book by Brittany Hennessy has been invaluable to any influencer.   Grab it and a highlighter.

The Big List of Influencer Agencies for 2020

6 Degrees

Acorn Influence

Activate by Bloglovin

Adly

Ahalogy

America Noize

Aspire IQ

August United

Best Buy Blogger Network

Blog Dash

Bloggers Connected

Bloggers Required

Bloggin mommas

Blogher

Blog Meets Brand

Blogsvertise

Brandbacker

Brand Snob

Buzzole

Captiv8

Carusele Influencer

Clever

Collectively

Cooperatize

Cure Media

Cycle Media

Dovetale

Exonia

ExpertVoice

Famebit

Fanbytes

Find Your Influence

Goat Agency

Group High

Hello Society

Hire Influence

HypeTap

iConnect

IFDB

IFluenz

IMA Agency

Influence & Co

Influence Central

InfluenceHer Collective

Influencer DB

Influentially

Influicity

Insense

Inzpire

IZEA

Julius 

Kasai Media

Klear

Lefty 

Linkvehicle

Linqia

Matchmade

Mavrck

Max

Megan Media

Melt Influence

Mom it Forward

Mom Select

Mom Spark Media

Muse Find

Neo Reach

Niche

Obviously

Octoly

Open Influence.

Palm

PayU2Blog

Peg

Perlu

Pixlee

PMYB

Pop Shorts

Popular Chips

Primp Network

Pulse Management

Purple Camel Media

Rain maker collective

Ritual Network

Scrunch

Shopping Links

Shout Cart

Sideqik

Snap Influence

Social Circle

Social Fabric

 Socialix

 Socially Powerful 

SoFluential 

Sparrow Travel Media 

Speakr 

Summer 

Sway Group 

Tagger 

Takumi 

TapInfluence 

The Amplify 

The Cirqle 

The Everywhere Agency 

The Influencer Marketing Factory 

The Mission List 

The Mobile Media Lab 

The Motherhood 

The Shelf 

The Sociable Society 

The Woman Bloggers 

Tidal Labs 

Tomoson 

Travel Mindset

Tribe 

Upfluence 

Urban Nerds 

Valued Voice 

Vetter View 

Vibrant Influencer Network 

War Agency 

Webfluential 

Whalar Agency

Women’s Influence Network 

 Did I miss any of your favorite Influencer Agencies? 

Please email me with updates!